The world is complicated. Hair shouldn't be.

Answer a few questions and get a free scientific debrief, and a personalized list of products.
How it works
Tell us about you & your hair
To determine your HairCode, we'll ask a few quick things about you and your hair.
Get your HairCode
We'll give you a full debrief on your and why it does what it does!
Explore, shop, & connect
Once you have your HairCode, we'll recommend the best product for you.
Ready to unlock your code?
Discover each part of your hair.
Hair can be complicated. That's why we break it down for you piece by piece.
hair type
cuticle health
scalp health
Your Hair Type is determined by your curl pattern (or lack thereof) and thickness. Cuticle Health explains how your strands react to moisture and certain ingredients. The last piece, Scalp Health, tells you what's happening at the base of all that hair.
Explore curated products for your hair.
We take into account your unique hair challenges and pick out your perfect line up. For the good days and bad, we’ve got you covered.
Discover ingredients that best fit your hair needs like soothing aromatics, rejuvenating oils and invigorating botanicals.
Addicted to your hair tools? Constantly coloring your hair? Obsessed with hairspray? Knowing your routine helps us recommend you products to maintain healthy hair and perfect style.
By understanding your environment, we use EPA data & our specialized algorithm to suggest the best products for your lifestyle and location.
Ready to unlock your code?