Get to know your Hair

Get to know your Hair

Like Never Before

TAKE THE QUIZ

Optimize your routine with a tailored list of products based on your hair type and needs

TAKE THE QUIZ

Uncover the Secrets Behind Your Unique Strands

Say goodbye to the guesswork and hello to expert recommendations tailored to your unique strands. We’ll bridge the gap between the lab and your home to make sure that your routine truly works for you. Let’s unravel the mysteries of your hair together.

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Take our fast and free quiz for quick
insights. No need to wait!

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Build a routine that’s scientifically proven
to work for you.

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Reveal your hair type, scalp health,
and beyond.

Reveal your hair type, scalp health, and
beyond.

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Dig even deeper with a comprehensive
report on your hair from our lab.

How it Works

Say goodbye to the guesswork and hello to expert recommendations tailored to your unique strands.

Take the HairCode Quiz

Our Algorithm

Built by scientists and beauty experts, our algorithm matches thousands of unique hair profiles a day with the right products and information for each person’s hair.

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Get Your HairCode

Finding Your HairCode

Our team of hair care scientists have designed 25 unique hair profiles, called HairCodes, that represent the most common combinations of hair attributes that impact how to best care for your hair.

Shop and Continue to Learn

Products Recommended for You

We’ve partnered with numerous hair care brands to learn about over 300 hair care products that are included in our algorithm to give the best recommendations.

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Discover your

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Hair can be complicated. That’s why we break it down for you piece by piece with your unique HairCode.

A Routine as Unique as Your Strands

We provide you with a haircare routine selected from a wide variety of products, designed to specifically work for your hair.

Shampoos Shampoos Conditioners Conditioners Creams Creams Stylers Stylers Treatments Treatments

The journey to no more bad hair days starts here.

Demystify your unique strands in just a few minutes.